New Approach to Motivate Micro and Small Enterprises for Resource-Efficient and Cleaner Production in Jordan

The article describes how an RECP program for MSMEs was developed and which methods were used for this purpose.

The following methods were chosen to complement the existing procedures with practical tools:

• • Stage-Gate System – Ensures a sequential, manageable, and resource-efficient workflow.
  • Business Model Canvas – Provides a structured overview of the key elements necessary for a successful business application. Developed by Alexander Osterwalder, this framework visually represents a business model on a single page.
  • Empathy Map – Helps gain a structured understanding of future clients’ needs.

Each method was selected for its specific contribution to enhancing the overall process.

The developed program was implemented in Jordan, and the achieved results as well as the lessons learned are presented in the paper.

The complete paper is available for download here.